Ace Target started the support program of range for company Kraftfoods Rus. The action is conducted on the mechanics developed by agency with use of means and the interactive form of the reporting. Specially for the project pocket computers have been purchased, the software is developed, server work on data exchange in the Internet is organized.
The action works in 19 cities of Russia. Shops are offered to participate in the program and to receive gifts upon the end of each three stages. Auditors of agency check the abidance of the action conditions and bring results in the form of the report and in the pocket computer by means of a special program cover. After that, the handheld computer connect up the computer and, through the special program, the data is transferred in the Internet, to an action site. Thus, the client receives a full picture of realization of the program in each of regions with the minimum time delay. The site also allows operatively to inform participants of the program on the status and project news.
The access on the site is divided into some levels: the manager, the participant, the user. Participants of the program in regions fill the necessary data about an action course: the information about a shop, about the presence of Kraffoods products, the correct calculation, advertising materials, load photos «from fields». The client (the user) has possibility to look the report from each shop of the chosen city at any moment, and also the summary report on stages, under the action. Besides, there is the status of the project in process, the reports on a site (in percentage of the planned quantity and quantity of productive visits). The most important organizational questions are taken out in separate reports: cooperation with distributors, problems and decisions of communications, remarks and offers on program perfection.
Deadline of the program – from April, 6th till May, 13th. The first stage is successfully finished. Productive visits are 95 %. The second stage of the project is in the heat. The technology of program realization has proved the convenience and efficiency. Further Ace Target continues the realization of similar programs and starts the new direction of the work connected with this new technology.
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