Ace Target creates a specialized direction for work in the automobile market

Ace Target offers new ideas and approaches specially for automobile manufacturers and dealers. Creative decisions Ace Target consider tendencies in the market and are developed specially for achievement of those or other purposes of the automobile companies. Depending on the problems facing to the client, programs of increase of consumer interest and stimulation of demand, representation of novelties and strengthenings of image of the company are developed.

For specification of a marketing situation in the market it is planned to carry out research of satisfaction of consumers by services of interiors. Besides Ace Target together with BTL-magazine will analyse the western experience of promotion of cars. On the basis of the made conclusions special techniques will be developed for promotion of the automobile companies. Subsequently creation of separate group on work with automobile dealers is planned. The first project of the given sort - presentation Mitsubishi recently took place

Alexander Tsarev, general director Ace Target: " there Is a set of the checked up BTL-decisions for sphere of manufacture and sale of food stuffs, cosmetics and other goods of regular consumption. However also it is required to automobile brands of the promo-program. Now the majority of ATL-decisions mismatch needs of promotion of such goods, as cars. Positioning is carried out on too small number of target audiences. There is a washing out of borders of a brand. BTL-communications will help(assist) to allocate the certain target audience for the company and to adjust with it(her) strong communications(connections). Buyers will come in your interior not once or twice ».