Consumer Promotion

CONSUMER PROMOTION is a stimulation of purchases among ultimate consumers, and is the mot popular and visible aspect of BTL-activity.

Usually Consumer Promotion uses:

• for stimulating of the first purchase of new goods
• for advancement of goods, whose mass advertising is limited (tobacco, alcohol)
• for maintenance of selling of actively advancing categories of goods (non-alcoholic drinks, packed snacks and etc)
  

At the present consumer promotion is very expensive form of purpose marketing communications. That's why our clients and we seriously approach its preparation.

Ace Target offers big complex of services of consumer promotion:

• initiating of a test purchase of an article
• showing of consumer's characteristics of an article
• switching the selling from goods-competitors
• increasing the loyalty to brand
• counteraction to advertising activity of competitors
• forming of fashion of consumption in the institution of HoReCa
  

Ace Target pays a lot of attention to a constant development of mechanisms and technologies of consumer promotion. We have worked out a special system of a promoter's training (look at System of training of Ace Target) and a complex of documents of organization of an action (look at Documents of organization of an action).

The complex services of consumer promotion of Ace Target are:

• working out of creative ideas and mechanics of an action;
• selection, training and control of staff's work;
• working out and holding of training of promo-staff;
• design and making uniform of promo-staff;
• design and making promo-equipment.