Audit

AUDIT is a detached evaluation of BTL-activity of a company, its distributors or agencies. The increase of marketing expenses is making the investments in the evaluation to be repaid and necessary.

Usually the evaluation of the following items is ordered:

• level and quality of distribution of a trade mark
• availability and technical condition of firm trade equipment
• quality of trade and serving staff's work
• quality of promo-staff's work

Marketing audit is ordered to research firms, but lately such orders are more often fulfilled by BTL-agencies. And Ace Target is not an exception. We do audit project with great pleasure because it is a complicated and at the same time interesting task.

On holding an audit project we make the following criterions of a success:

• evaluation system is objective, straightforward and clear to executors
• drive of audit's holding
• keeping project's information confidential